at Financial Technnology Year
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7Park Data Platform
from 7Park Data (now part of Apptio)
Provides normalized consumer spending data, mobile app usage metrics, and website traffic analytics. Features include cohort analysis, time series visualization, and custom KPI tracking. Delivers data through dashboard access, API integration, or regular files.
Category:
Alternative Data Platforms
Systems that collect and analyze non-traditional data sources such as satellite imagery, social media sentiment, credit card transactions, and web traffic to generate investment insights.
7Park Data Platform
Category:
Alternative Data
in:
Data Supply
Non-traditional data sources used for underwriting, investing, or research — satellite imagery, web and social scraping, consumer spend panels, and similar signals not captured by conventional financial data categories.
Alternative Data
Publicly available data, summarised using AI.
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